Program Specification - K26 - Section A


Section A. Admissions/Management Information

1. Title of program: Bachelor in Graphic Design

2. Program code: 7210403

3. Vietnam Qualifications Framework level of award: Bachelor - Level 6

4. This program specification is relevant to students entering: 2020-2021 (cohort K26)

5. Awarding institution: Van Lang University

6. Administrative faculty: Faculty of Art and Design

7. Website of program/faculty: - English: https://mythuat.vanlanguni.edu.vn/en - Vietnamese: https://mythuat.vanlanguni.edu.vn

8. Final award title: Bachelor in Graphic Design

9. Job titles of graduates: Designers and professionals working in various fields such as:

• Graphic design
• User interface design / User experience design
• Multimedia and animation
• Web design
• Brand identity development
• Retail and exhibition design
• Social media content production
• Advertising
• Art/creative direction
• Motion graphics design
• Illustration
• Layout design
• Packaging design
• Printmaking

10 Competency of program graduates: (according to the DACUM competency set or national, regional or international professional competency framework) A. Researching

B. Idea generation
C. Designing
D. Using graphic design tools
E. Market development
F. Project Management
G. Human-to-human relations
H. Using means of production
I. Personal competencies
J. Personal qualities - attitude - behavior
K. Creativity

11 Admission criteria: (according to the regulations of the Minsitry of Education and Training, and of university) The university recruit students using the following selection methods:

o Method 1: Reviewing the results of the High school graduation exam and the results of the Drawing aptitude test (Drawing aptitude tests are held online, while student interviews are held at Van Lang University. Students can also submit the results of the Drawing aptitude tests that they took at 6 other universities)

o Method 2: Reviewing students’ high school transcripts and the results of the Drawing aptitude test (Drawing aptitude tests are held online, while student interviews are held at Van Lang University. Students can also submit the results of the Drawing aptitude tests that they took at 6 other universities)

o Method 3: Reviewing the results of the Academic Performance Test organized by the National University, Ho Chi Minh City and the results of the Drawing aptitude test (Drawing aptitude tests are held online, while student interviews are held at Van Lang University. Students can also submit the results of the Drawing aptitude tests that they took at 6 other universities)

o Method 4: Direct admission combined with the results of the Drawing aptitude test (Drawing aptitude tests are held online, while student interviews are held at Van Lang University. Students can also submit the results of the Drawing aptitude tests that they took at 6 other universities)


12 Length of program and mode of study: - Number of credits: 137 credits

- Length of program: 4 years
- Mode: face-to-face (campus-based)
- Start month(s): September

13 Language of delivery: Vietnamese

14 Graduation requirements: Achieve the required number of accumulated credits.

15 Transfer to and from other programs, opportunities for further education, opportunities to acquire additional professional licenses and certificates: - Transfer policy: Students are allowed to transfer to another program based on the university regulations.

- Opportunities for further education: Upon completion of the program, students can pursue post-graduate degrees in programs such as Master in Applied Arts, Master in Art Criticism and Aesthetics Judgement,…
- Opportunities to acquire additional professional licenses and certificates: The program allows students to earn professional certificates in order to expand their knowledge; certificates from professional unions or organizations within the industry; certificates from international competitions.

16 Academic quality assurance:

- Program stakeholders: the government, employers, experts, alumni, the university, Ministry of Education and Training, lecturers, and students

- Feedback mechanism: document research, DACUM workshops, survey

- Quality goals:


Objective 1: Continuously improve the quality assurance system
1.1. Strengthen the organizational structure of Quality Assurance System of the university
1.2. Develop professional capabilities of staff within the Quality Assurance System
1.3. Continue to implement quality assurance policies
1.4 Develop the university’s Internal Evaluation System

Objective 2: Standardize activities based on AUN-QA's quality criteria
2.1. Improve the administrative capabilities of for leaders and managers of VLU, based on modern standards
2.2. Improve educational programs
2.3. Improve student support services
2.4. Strengthen international cooperation
2.5. Plan for staff development
2.6. Optimize and modernize VLU’s facilities and learning environment

Objective 3: Register for accreditation for national, regional, and international quality standards
3.1. Register for institution-level accreditation based on MOET or international standards
3.2. Register for program-level accreditation based on AUN-QA/FIBAA/AQAS standards

- National accreditation at institutional and program level: VLU was granted the National Education Quality Accreditation Certificate No. CSGD2018.07/CEA-AVU&C according to Decision 85/QD-KDCLGD dated May 11, 2018

- International accreditation at institutional and program level: QS 4 star (2021)

17 Program leaders and recruitment support staff: (Contact information such full names, titles, emails, and phone number) - Program manager: Dr. Nguyen Dac Thai. Email: This email address is being protected from spambots. You need JavaScript enabled to view it., Phone: 0903689088

- Deputy program manager: Nguyen Quoc Thanh. Email: This email address is being protected from spambots. You need JavaScript enabled to view it., Phone: 0909133357
- Student recruitment specialist: Vuong Quoc Hung. Email: This email address is being protected from spambots. You need JavaScript enabled to view it., Phone: 0399787178

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Program Specification - K26

Section A. Admissions/Management Information

Section B. Detailed program information

Section C. Teaching/learning methods and strategies

Section D. Learning environment and student support services

Section E. Approval, publication and update

Appendix